Smoothing the Road
In 1920, Walter P. Chrysler teamed up with three ex-Studebaker engineers to design a revolutionary new car. They defined the Chrysler brand as affordable “luxury” vehicles known for innovative, top-flight engineering. Within a decade of its founding, Chrysler Corporation had earned the title of Detroit’s “engineering company.” Their automotive firsts included Floating Power (a new method of mounting engines to isolate vibration), replaceable oil filters, downdraft carburetors and one-piece curved windshields. For years, Chrysler enjoyed a premium luxury position competing with Cadillac and Lincoln. Following Fiat’s acquisition of a 20% stake in Chrysler LLC, Fiat declared their plan to return the brand to an upmarket marque and launched their marketing slogan—Imported from Detroit. One example of that return to top-flight engineering and luxury is a smooth, quiet ride. Toward that end, Ron Little, Kanawha Scales, Michigan, has devised an unusual application of RoughDecks.
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